The thing that I like the best is that there's no push to make things overly fancy or difficult. All of the important information is right there, without a lot of the crap that a lot of other blogs have.
A clean look is important with any blog. Many of your readers are going to be frustrated if they can't find what they're looking for, or if they have to go through a bunch of crap just to find what they wanted to see. Avoiding things like pop-ups and flashy graphics are important, and it allows your page to load much faster.